Mercedes-Benz on Tuesday launched its flagship Mercedes-AMG S 63 which combines driving performance with ultimate luxury. The new Mercedes-AMG S 63, highlighting Mercedes-Benz’s expertise in the automotive high-end segment, was launched for the Indian market by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “The Mercedes-AMG S 63 leads the way confidently when it comes to perfection, high-class appeal and top-end quality. The new AMG V8 flagship model in the S-Class is a unique package that has no match in the competitive segment. Path breaking technology like MAGIC BODY CONTROL and a gamut of high-end features makes the Mercedes-AMG S 63 one of the most desirable luxury sedans in our range.”Mr Eberhard Kern, Managing Director & CEO, Mercedes-Benz India at the launch of the S-63 AMG in Bangalore on Tuesday. Continuing the aggressive product drive for the Indian market, Mercedes-Benz has now introduced as many as ten new products in the Indian market in 2015. This strong product drive underscores Mercedes-Benz’s customer focused approach which entails in offering the latest products to its patrons and enthusiasts from the global portfolio.Kern said, “This luxury sedan drives performance with the best of luxury like no other car in our portfolio. The launch of a high-end exclusive sedan like Mercedes-AMG S 63, is a fine instance of our successful ‘top of the pyramid’ product strategy.”The ‘Top of Pyramid’ model line-up plays a key role in creating customer fascination and an unparalleled modern luxury experience.Kern said, “This is our tenth launch of the year and we have been able to create a lot of excitement for the brand in a market that is gradually showing signs of improvement. This is true for the Mercedes-AMG brand in particular which is increasingly becoming popular across markets in India. This is the ninth AMG model we are adding to our portfolio and we already have five AMG Performance Centres, two of them in the south.”advertisementThe AMG SPEEDSHIFT MCT seven-speed sports transmission combines huge emotional appeal and maximum driving pleasure with outstanding economy. The sports transmission is exclusive to Mercedes-AMG and combines the sporty, direct and agile responsiveness of a manual transmission with the maximum comfort of an automatic transmission. The AMG sports transmission also impresses with its low weight of just 80 kilograms. This is made possible by the use of lightweight magnesium for the transmission housing. Vibrations are effectively eliminated by a new, two-stage torsional damper, with ensuing benefits in perceived passenger comfort.L-R Mr Sharath Vijayraghavan, Executive Director, Sundaram Motors, Mr Eberhard Kern, Managing Director & CEO, Mercedes-Benz India at the launch of the S-63 AMG in Bangalore on Tuesday. In terms of maximum output and fuel consumption, the AMG 5.5-litre V8 bi-turbo engine remains the most efficient series-produced V8 engine of all. With an output of 430 kW [585 hp] and a torque of 900 Nm, the AMG eight-cylinder unit outperforms all comparable engines.”We have seen a strong growth rate at the top-end segment of the luxury car industry and Mercedes-AMG continues to lead the segment strongly. We are confident of our strong growth momentum in the Indian market,” Kern added.Mercedes-AMG S 63 can be customized using the newly launched ‘designo’ platform. Customers have the choice of selecting from hundreds of combinations of exterior colors, interior upholstery and design trim elements. Exciting performance and comfort features can also be added in the Mercedes-AMG S 63 as per the customer choice and wish.