first_imgHome » News » Agencies & People » Purplebricks lands in Canada after buying local counterpart DuProprio for £29.3 million previous nextAgencies & PeoplePurplebricks lands in Canada after buying local counterpart DuProprio for £29.3 millionUnlike in the US and Australia where Purplebricks initiated cold starts, the long-standing Montreal and Quebec-based firm will keep its identity and management team.Nigel Lewis2nd July 201801,485 Views The Purplebricks global expansion programme bandwagon continues apace today after the company this morning announced that it has bought a hybrid counterpart in Canada called DuProprio for £29.3 million or $52 million.Unlike the UK-based hybrid agency, DuProprio is no digital upstart, though. Founded in 1997 by a 21-year-old entrepreneur, it was later sold to Canada’s Yellow Pages for $50 million.DuProprio offers an almost identical service to Purplebricks including online listings, in-home appointments by valuers, and both ‘coaches’ and a call centre to help them sell their home.Purplebricks says it will use its cash reserves to help fund an aggressive expansion of DuProprio across Canada, although the brand and management team will be retained.Like Purplebricks, it also claims to save vendors ‘thousands of dollars in commission’ but the company – which is known to French speakers as DuProprio and English customers as ComFree, has in the past made claims in its advertising that have annoyed traditional agents.Court caseIn 2016 the Quebec Federation of Real Estate Boards launched a class action against DuProprio claiming its ads were ‘misleading’, the same year the company was sold to Yellow Pages.Purplebricks claims the company is Canada’s leading online ‘commission-free’ property network and that it has a 20.2% market share in the country’s largest property market, Quebec, and also recently launched into Ontario and Western Canada. It has 39,0000 listings.“DPCF developed a strong presence in delivering a flat fee, cost-effective, professional real estate service to the people of Canada, challenging the conventional agency market,” says Global CEO of Purplebricks, Michael Bruce (left).“Their model of bringing a range of service packages and support, with access to expertise from coaches to legal professionals, is proving highly attractive to the Canadian public, and has aspects in common with the Purplebricks’ model and ethos in the UK, Australia and the US.”Purplebricks Michael Bruce montreal quebec canada duproprio western canada yellow pages July 2, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021last_img