first_imgHome » News » Investment and lettings firm asked to change website after public complaint previous nextRegulation & LawInvestment and lettings firm asked to change website after public complaintJive Properties in County Durham claimed that putting cash into property was the ‘most risk averse’ way to invest money, but a complainant challenges this.Nigel Lewis25th March 20200600 Views The property market may be facing complete lock-down at the moment but the Advertising Standards Authority (ASA) is ploughing on, highlighting estate agents whose advertising prompts public complaint.This week its work includes a rebuke for an 18-month-old and growing property investment and lettings firm in County Durham, which has amended its website after a member of the public challenged claims about property investing made within an advertisement on its site.Jive Property Ltd based in Seaham, a harbour town near Sunderland on the Durham Heritage Coast, had claimed that putting money into the property market is the ‘most risk averse’ and ‘financially rewarding’ way to invest.The complainant challenged whether this claim could be substantiated and took their complaint to the ASA.When the ASA approached the company about the matter, its directors told the advertising watchdog that the company had already begun to make changes to its website following additional feedback from other members of the public.Jive Property says the ad has now been removed.“On that basis, we resolved the case informally without the need for a formal investigation,” said an ASA spokesman.Jive Property specialises in property investment and offers a service that hand-holds investors through the entire process.This includes offering clients discounted properties, a property finding and negotiation service, property refurbishment management and a lettings service.It promises to help investors build a portfolio in the North East of England and has nearly 4,000 followers on Instagram, which it uses to market its service.Read about more recent ASA cases.     advertising standards authority ASA March 25, 2020Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img