first_imgWith broadband speeds increasing every year, the ability to stream content or download HD movies is certainly more common place in people’s homes, and most seem happy to do this over buying a traditional DVD/Blu-ray, an ethos that Microsoft deploy with their Xbox Live service. However, what is certain is between the time delay when a movie comes out in theaters to the time it is available for home use, normally 3 months, movie buffs have no choice but to sit and wait to see the movie again (or turn to piracy).Yet all of this could be a thing of the past as a report from the Wall Street Journal sheds light on a proposal that could see movies brought to homes the same day they hit theaters. But of course there will be a pretty big catch, because the prices that are being thrown around by Prima Cinema Inc reveal that you will need to be quite wealthy to get hold of them. Prima plans to charge customers a one-time fee of around the $20,000 mark for a digital-delivery system and then an additional $500 per film. Prima already has $5 million in backing from companies at Best Buy Co. and General Electric Co.’s Universal Pictures, and hopes to roll out the service to customers a year from now.AdChoices广告The cost is significantly more than the $50 per film and then $30 per film suggested earlier this year by some movie studios. The idea has understandbly had a mixed reaction in Hollywood as some top execs question if it would be possible to build a market beyond a few thousand users.Adam Fogelson, chairman of Universal had this to say:While this is a niche market, there is a chance for significant upside. And precisely because it is a niche market, that upside should come without harming any of our existing partners or revenue streams. Prima’s founder and chief executive, Jason Pang joined in with the above comment stating:We’re not here to replace anything, we are trying to create new revenue streams for studios and new viewing opportunities for moviegoers. Could this be one way to combat the rise in digital piracy and the fall of DVD sales? Studios are no longer making as much money from DVDs with consumer spending down by 20% in 2010 from 2009, to $7.8 billion. Either way, the cost is way too high for the average consumer to justify and we just hope that a better solution can be reached before piracy wipes out cinema for good.Read more at The Wall Street Journallast_img