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On Your Competitors and Pricing

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first_imgWe spend an awful lot of time and energy worrying about our competitors. You need to know how they create value, how they compete, and how they win so you can give them a good fight. But beyond that, you aren’t going to beat your competitors by playing their game; you are going to beat them by playing your game.You can’t win a fight with someone who is willing to die to beat you. So, you don’t fight that fight.They Will Go Where You Won’tWhen I was a young kid, I hung around with the roughest of rough crowds. Some of my friends were gifted fighters. Some were just mean. It never seemed to matter how much skill someone had when it came to fighting, the guy that won the fight was the guy that was willing to go someplace the other guy wasn’t willing to go.Some guys were willing to dish out more damage; they never felt bad about doing it either. They were just mean guys. Other guys were willing to put themselves in harm’s way to win. They were willing to bring themselves close to serious physical harm just to win.This is what you are up against.Doling Out PunishmentSome of your competitors are willing to destroy their business model faster than you are willing to destroy your business model.If your business model isn’t built around lowest price and you compete that way, your competitor is doling out the punishment. By trying to follow them and winning on price, you are destroying your profitability—and with it your ability to deliver for your clients.This isn’t your fight. If you built your value proposition on trust, caring, and delivering for your clients, this is the fastest and surest way to destroy what you’ve built. It might look like you are winning, but I promise: you are really losing.Willing to Die to WinSome of your competitors are willing to go out of business faster than you are willing to go out of business.That’s not a race you should try to win.I know some companies that have sold price for so long, their debt is now approaching their annual revenue. They’ve acquired. Their cost structures have increased over time. Now they are straddled with debt and all they can do is try to feed the beast more revenue. They continually fail their clients, and everyone inside the company is miserable and stretched. These stories never end well—for the company, for their clients, or for their employees. As it turns out, you actually need profits to survive.Why would you want to fight this fight? You are better off being a smaller, profitable, company than you are a giant, poorly performing, client-disappointing, loss-making machine.Sometimes it’s best to walk away from a fight. You never lose a fight that you never engage in. Instead, play your game better than anyone else.QuestionsDo you compete against companies that are destroying their model by selling price? How do you avoid following them down this path?Who do you compete against that is trying to go out of business faster than you? How do you let them win that race?What game should you be playing? How do you stick to your game and not get goaded into a fight that’s not for you? Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Nowlast_img read more

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WWE star Enzo Amore fired after rape allegation

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first_imgMOST READ ‘Everybody’s team’: Tigresses ready to operate without Laure, says Reyes RELATED STORIES:Exhibit of rape victims’ clothes shows clothing choice isn’t to blame for sexual assaultWWE legend asks internet if it’s OK to have sex with ‘daughter’ ADVERTISEMENT Enzo Amore. Image: WWEPHOENIX (AP) — WWE star Enzo Amore has been fired by the wrestling promotion after a woman alleged on Twitter that he raped her and police opened a sexual assault investigation.The company said in a statement that Amore, whose real name is Eric Arndt, was fired Tuesday after initially being suspended.ADVERTISEMENT Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH Slow and steady hope for near-extinct Bangladesh tortoises NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Police told Phoenix television station ABC-TV that Arndt is being investigated in an alleged assault at a downtown hotel in October. Police say the accusation was reported to authorities from a local hospital several days after the alleged assault but did not release other details.A lawyer representing Arndt says he denies the accusations and is cooperating with authorities.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutWWE said in its statement suspending Arndt that it has zero tolerance for matters involving sexual harassment or sexual assault.The woman who made the accusation shared a graphic account on Twitter, saying she was plied with drugs and left alone with the wrestler by his friends. NVG Kammuri turning to super typhoon less likely but possible — Pagasa Don’t miss out on the latest news and information. Typhoon Kammuri accelerates, gains strength en route to PH 2 ‘newbie’ drug pushers fall in Lucena sting Read Next John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Brace for potentially devastating typhoon approaching PH – NDRRMC LATEST STORIES Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City View commentslast_img read more

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