6 September 2010Foreign visitors to South Africa increased by more than 350 000 in the first four months of this year compared to the same period in 2009, says Tourism Minister Marthinus van Schalkwyk.Speaking ahead of the launch of Tourism Month last week, Van Schalkwyk said that from January to April this year, foreign arrivals totalled more than 2.5-million, compared to approximately 2.2-million in 2009, representing a growth of 16.3 percent.“Our foreign arrivals continue to reflect the consistent growth of our tourism industry, and I have no doubt that 2010 is going to be a very successful year,” he said.Domestic tourism“We have always understood, however, that the backbone of any tourism industry is its domestic market. We will continue to promote the richness of our destination to South African travellers, and during Tourism Month we have a particular focus on showcasing our local tourism offerings,” he said.Approximately 14.6-million adult South Africans undertook about 30-million domestic trips in 2009, with a total annual spend of more than R22-billion. In 2009, 75 percent of all tourist volume in South Africa was derived from domestic tourists, making it by far the biggest segment of the industry.Van Schalkwyk said the figures were also less volatile than foreign tourism and offered the industry and the country’s economy a steady income stream.“South African Tourism’s Sho’t Left campaign is specifically aimed at making travelling more accessible and affordable for all South Africans. Over the last six years we have invested approximately R70-million … underlining the fact that we are serious about strengthening domestic tourism as the foundation of our industry.”South Africa will also commemorate World Tourism Day on 27 September, this year’s theme being “Tourism and Biodiversity”.“In South Africa, the majority of our tourism offerings are rich in biodiversity,” said South African Tourism CEO Thandiwe January Maclean.” It is important for each and every South African to preserve this in order to ensure that we have a sustainable tourism offering.”Source: BuaNews
Brand South Africa to host inaugural Nation Brand Forum aimed at positioning South Africa as a globally competitive destinationPosted on by
Johannesburg, Wednesday 27 July 2016 – Brand South Africa will on Wednesday 24 August 2016 host the inaugural Nation Brand Forum to reflect on how to strengthen collective efforts to position the South African nation brand as a globally competitive destination.Brand South Africa is mandated to implement proactive and co-ordinated marketing, communication and reputation management strategies to position the South African nation brand positively. In this regard Brand South Africa will facilitate an exchange in ideas with identified stakeholders which will enable more cohesive and co-ordinated marketing and communication programmes for the South African nation brand.It is within this context that stakeholders from government, business, and civil society will meet at the Nation Brand Forum to discuss how to position South Africa as a globally competitive nation brand in a cohesive and consistent manner.Media is invited to attend as follows:Date: Wednesday 24 August 2016Time: 08h30 – 15h00Venue: The Maslow Hotel, 46 Rivonia Rd, Sandton, 2146RSVPS/Enquiries: Tsabeng NthiteEmail: firstname.lastname@example.orgMobile number: 076 371 6810Media are kindly requested to RSVP by Tuesday 16 August 2016 for logistical reasons.Brand South Africa will also be able to facilitate any requests for interviews.Follow the conversation on #SANationBrand
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